The usage of the Internet websites, tech knowledge and social media businesses changed the landscape for government entities. The DOT/GOV Act of 2020, was passed by the Federal Government for all government entities to utilize and give trust to being at an actual government location. Cybersecurity was also provided to DOT/GOV websites.
With the growing usage of social media, word definitions as well as recognizing the position or usage of these words is of the utmost importance. The DaDa art movement at the end of WWI grew out of the colliding times of politics. My blog article, This Dadaist Sorts Hats defines these definitions.
In 2011, the FTC defined its first opinion / warning to professionals utilizing social media as a tool in their advertising and marketing campaigns:
"Social media advertising is subject to the same rules and standards as traditional advertising. The FTC's focus is on the integrity of the communications from the marketer to the consumer - whether the communications are accurate, transparent and non-deceptive. In other words, brands must tell the truth, not exaggerate any claims and be transparent through the disclosures and disclaimers." Holland and Knight, LLP / JDSupra
Roughly eight years, professional advertising and marketing firms brainstorm and develop their programs to comply with the FTC warning for conducting business utilizing social media platforms.
As social media platforms multiply and expand more tools to the consumers to use on the internet, the FCC finds a need to become involved in monitoring whether the communications are accurate, transparent and non-deceptive.
By 2019, politicians form a bill that passes in congress as the DOT/GOV Act 2020.
During this same time period, the FCC and FTC suggested that government entities write their own Government Social media policy.
Elected officials should be held to the same policies as other government employees. Elected officials also need to make sure that their social media use complies with laws about campaigning and open meeting laws.
